Arrow

 

Social Workshops

Build your social media presence.

Social media is about content, conversation and listening. The best social media content will come from people who are involved with your company and passionate about its work.

Our services will help you understand what social media can do for your business and build your social media presence, whether you have already begun these efforts or are still considering your strategy. Our services consist of a series of workshops, on-site training and reporting.

Social Media Workshops

These workshops, attended by delegates from several of our channel partners, primarily cover the main B2B networks such as LinkedIn and Twitter. They also cover guidelines on strategy setting, planning your content, other channels and using social media for business.

 

 

 

 

Digital Workshops

This one-day workshop has been designed to educate Arrow channel partners on the basics of digital marketing channels including SEO, PPC and Social Media marketing.

The workshop includes:

  • Integrated Digital Marketing and why it is important
    • Summarising best practice for SEO, PPC, Social, PR and content
  • Digital Marketing Infrastructure
    • Based on everything discussed in the first half of the session we will look at the technology and systems required to be able to support integrated digital marketing channel activity, this will include:
      • Centralising customer data
      • Achieving a single customer view
      • Define personalised and relevant engagement strategy
      • Tools and infrastructure 

 

 

 

 

Brand Workshop

Re-energise your identity, marketing and customer engagement

This one-day branding workshop puts your business under the spotlight: what drives it, how does your brand operate, what are your long-term objectives?

The brand workshop is delivered by Arrow in conjunction with an external branding expert. Before the workshop, there will be a day’s preparation and research, with an on-site meeting or call to understand your key business objectives.

After the workshop, you'll receive a detailed outcomes document that brings clarity to your business transformation strategy.

 

 

 

 

Marketing Strategy Workshop

Shape the next 12 months with the one-day, on-site workshop

This workshop will help you to establish a clear marketing strategy. Run specifically for your business and tailored to your objectives, it will help your team to analyse what makes your business special and to use your differentiators to present a compelling proposition.

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The day is delivered by Arrow in partnership with a leading agency specialising in the IT and technology industry. It will build on your strengths, uncover new opportunities, address your weaknesses and counter any threats. You will leave the workshop with a clearly defined, actionable marketing strategy to take your business forward.


What are the key events and trends that drive your marketing schedule?

Workshop topics include:

  • Where is your business today, and where does it need to be?
  • What does your marketing need to achieve over the next twelve months?
  • Do your existing messaging content and marketing assets present your business in the most engaging and persuasive way?
  • What makes your audience tick?

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