Digital Marketing

Taking digital to the next level

Digital is highly accessible compared with traditional marketing, making it easy to publish the occasional blog post, send out random tweets, experiment with pay-per-click advertising… But to maximise the power of digital, you need an annualised plan that keeps the momentum going, and where all elements work collectively to establish you as the technology provider to turn to when there’s budget to invest.

If you're not seriously planning your digital strategy, you risk being left behind.

Here are some of the proven techniques that build relationships and revenues. New tools are emerging all the time, so this isn’t a definitive list:

• Formulating your digital strategy – We’ll work with you to create a holistic strategy to maximise your resources and meet your commercial objectives.
• Web and mobile development– We’re long past the tipping-point at which mobile access overtook fixed internet access: how much of your traffic comes from mobile and what do visitors see? When optimised for mobile, your website has the potential to be a sophisticated digital marketing tool for creating a dialogue with your customers.
• Pay-Per-Click (PPC) advertising – Drive traffic to your website by building a targeted, managed PPC campaign, where you can set budgets, monitor click-through rates and effectively measure ROI.
• Search engine marketing and website optimisation – Our partner agencies can develop effective search engine campaigns. An analysis of your web-based assets from the customer’s perspective will identify any existing blocks to converting interest into action.
• Online customer intelligence – How much do you know about your online visitors? Why do they seek you out and what do they view and download? Deep insight into your customers’ thoughts, behaviour and online needs will help you to market your business better. We can help you with prospect identification and customer journey mapping, taking account of the huge impact of mobile.
• Heat mapping – Track the performance of your website and visualise how it’s being accessed. Colour-coding shows at a glance which areas are attracting traffic and which are missing the mark, so you can edit your content and view the impact straight way.